Last month, on Pairs' first digital-only Haute Couture Week, top designers such as **Gucci, Hermès, Rick Owens indulged the fashion lovers, buyers, and journalists across the globe with their digital collections** despite the drastic changes brought about by the pandemic.

**However, Louis Vuitton was not one of them.** Instead, there was only a short film titled "Adventures of Zoooom with friends" released for us to figure out what Virgil Abloh had in mind for their next show in Shanghai.

**This week the long-waited LV spring/summer men's collection arrived in Shanghai.** Dubbed "Message in a bottle," this IRL show is streamed through Youtube for viewers across the globe to watch. **In the show, we can see the animated characters from the short film released in Paris digital fashion week manifest in the show elements.**

Although actor **Lee Min Ho**, who is rumored to be in the show, was not there, **Kris Wu**'s appearance still grabbed a lot of attention.

With the new sustainability initiative, this new collection consists of looks made from **recycled material as well as repurposed items seen in previous shows**.

Watch the show here:

**Missed the Gucci shows? Find out more about Alessandro's vision for Gucci 2020** [**here**](/content/post/gucci-2020-vision/index.html) **.**